OLA Energy is continuing to develop its activities on the African continent by extending its network of service stations and developing new partnerships in the field of food, convenience stores, mobility and new services.
As the group maintains its commitment to improving energy access across the continent, improving air quality in African households and fighting deforestation, the Group is also promoting the development of LPG.
Since 2017 the OLA Energy Group has opened 80 new service stations per year across its pan-African network, including in Gabon, Morocco, Kenya, Reunion and Egypt. With a network of approximately 1,300 service stations in 17 countries, OLA Energy is strengthening its footprint by positioning itself as one of the leading retailing companies in Africa.
Over the past four years, OLA Energy has invested nearly €200 million between 2017 and 2020 in the strategic development of the brand, expansion of its service station network and improvement of its logistics.
Approximately 500,000 customers choose to refuel at one of OLA’s service stations every day or simply stop for a coffee on their way to work, withdraw cash or do their shopping on their way home.
Through its capillary presence in the territories, OLA Energy contributes to the development of the countries where it is present.
The signing of various new partnerships is fully in line with the Group’s growth strategy. Among these new collaborations, we can list those with Starbucks, Midas, Pizza Hut Bosch and KFC. OLA Energy also wants to participate in the growth of local African brands like O’Good Food, an important partner that has strongly developed with the Group.
These collaborations aim at positioning OLA Energy as a transversal, dynamic and innovative company, capable of offering a complete range of services and products in its stations while encouraging drive through concepts.
Indeed, these partnerships allow the OLA Energy Group to offer its consumers a diversified experience, such as through car maintenance services by Midas, digital financial services by Ecobank or online shopping services by Jumia. The Group is also implementing OLA GO, a program designed to reward its most loyal customers.
Through its ever-stronger presence across the African continent, and its ambition to increase its pan-African activities, OLA Energy contributes to the development and economic growth of the continent.
Motasim El Alem, Head of Strategy for OLA Energy, said: “As one of the continent’s leading economic actors, OLA Energy is committed to increasing access to energy in Africa and contributing to the progress of the countries in which we operate. With our network of service stations, we guarantee our customers proximity and a higher level of service.”
About OLA Energy
OLA Energy is one of the leading retailing companies in Africa. Its 1,300 service stations are visited by 500,000 customers per day in 17 countries.
It operates various fuel terminals and operates at more than 50 airports across the African continent. OLA Energy employs more than 1,500 people and its activities generate 20,000 indirect jobs.
African Eye Report
