Social Media Campaigns Can be Effective – if Offline Action is Also Taken. A Case Study From Ghana

Ghana’s protest culture has grown along with the spread of social media. Dieu-Donné Gameli/Wikimedia Commons Mark Nartey, University of the West of England Ghana has about six million social media users out of a population of 31 million. WhatsApp, Facebook and YouTube are the three dominant social media platforms, while Instagram and Twitter are gradually […]