ICERTIAS Unveils New Logo, Communication Identity

 The Zurich-based international organisation ICERTIAS launched its new logo and corporate identity in Zurich, Switzerland. The globally present research and certification organisation has rebranded itself with a new logo in whose centre is an image of the average consumer, dubbed Checkman Charlie. ICERTIAS said that Checkman Charlie represented the consumer or buyer raising a hand in a vote for what he thinks is best on the market.

 “Our focal point is the consumer, the average shopper, the average person. Consumers are the ones we address and they are the ones who decide about who has the best offers on the market for our certification process. It was, therefore, logical for us to place the consumer in the centre of our new emblem”, the international organisation said.ICERTIAS NEW LOGO - 3

 The organisation’s new trademark does not use Checkman Charlie by himself, but has him embedded in a red shield.

The red shield, which is always associated with determination and action, depicts ICERTIAS itself, as it determinedly and actively shields the consumers, asks them for their opinion and keeps them informed”.

A new motto has also been launched to go with ICERTIAS’s new emphasised focus on the consumer: “MY VOICE”. This simple statement demonstrates the fact that ICERTIAS gives voice to the opinions of today’s consumers in the media and towards producers and service providers on the market.

ICERTIAS’s newly unveiled corporate identity is an example of the successful rebranding of a young and rapidly expanding international organisation that is increasingly recognised as a research reference centre and as a respectable international certification authority.

Instructively, ICERTIAS – International Certification Association GmbH – is a private, politically independent organisation based in Zurich, Switzerland. ICERTIAS encourages innovative forms of market study and research at local and international levels.

The organisation is primarily focused on the global recognition and promotion of product quality and value. ICERTIAS also encourages international cooperation between existing and newly established testing, research, and certification organisations and promotes the collaborative development of testing, research, and certification tools across country borders.


Operating from a consumer perspective, ICERTIAS educates local organisations on how to promote products and services that have met its high-quality standards, how to offer better value and to extend such quality to local and international markets. Internationally, ICERTIAS has been best known for its BestBuy Award and QUDAL – QUality meDAL) research and certification systems.


The ICERTIAS organisation has managed to expand its research and certification activities to more than twenty countries on four continents within less than three years of its founding in Zurich in 2011. ICERTIAS certificates QUDAL – QUality meDAL and Best Buy Award have become recognised by consumers on numerous local markets as tokens of quality and good buy benchmarks.


A great many leading local and international corporations currently employ their ICERTIAS certificates, as well as QUDAL – QUality meDAL and Best Buy Awards winning medals. These include: Procter & Gamble, Unilever, HP (Hewlett Packard), T-Mobile, Tele 2, Lactalis, Danone, Bonduelle, Volkswagen, Bosch, Unicredit, Intessa, Nestle, Dr. Oetker, Heidelberg Cement, Holcim, Henkel, Vaillant, Spar, Billa, Aldi and Hofer, to name just a few.

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