March 15, 2018//-The Cords & Co, the world’s first premium corduroy brand and partly owned by Viktor Tell and Mikael Söderlindh, the founders who previously turned Happy Socks into a 85 million euro business, are now launching a crowdfunding campaign in collaboration with FundedByMe.
The campaign which is due to be launched on 28th March, as a part of their mission to become the alternative to denim in the fashion world and furthermore take the democratisation of fashion further with global investors.
Commenting on the launch, Mikael Söderlindh Co-Founder and initiator of The Cords & Co said:”We have a disruptive approach to everything we do and besides raising funds for our journey ahead, we also see crowdfunding as an opportunity to grow our business by engaging with passionate people who truly believe in our mission and wants to be part of our community”.
“We believe that is the only way to build brands these days. You cannot do it all on your own. You need to create lasting relationships with people who are as passionate about your brand as you are, who can be fully committed brand ambassadors.
By giving corduroy enthusiasts worldwide a possibility to own a piece of cords and become a part of The Cords & Co family, there are no limitations to what we can achieve. We will build this brand together”.
The company has grown rapidly. August 2017 marked The Cords & Co’s official launch with six flagship stores in fashion capitals worldwide including Paris, LA, Stockholm, London and New York. The Cords & Co’s collections are also available at various retailers in 20 markets worldwide.
“The team behind this company are an inspiration for many of us on how to build greatness out of great ideas. We hope that many of our members will join the prominent investors on the path ahead on something that has enormous potential to become The Next Big Thing.” emphasised .
The unique collaboration between The Cords & Co and FundedByMe is published on March 28th and is open for 30 days, during which The Cords & Co hopes to raise up to 2.5 million euros.
African Eye Report
