Accra, Ghana//-aYo Intermediaries Ghana Limited, a leading micro-insurance company has introduced an innovative auto insurance product onto the Ghanaian market.
The product dubbed ‘aYo Pay & Drive’ is meant for all motorists including commercial and private drivers and vehicle owners.
The new product which Sanlam General Insurance underwrite allows Ghanaian motorists to get third-party, comprehensive, and other insurance covers for themselves, passages and vehicles in a month or years.
Speaking at the launch of the product in Accra, the Chief Executive Officer (CEO) of aYo Ghana, Francis Gota said the company capitalized on the growing market demand for auto insurance for motorists to design the aYo Pay & Drive’.
He said the product was being launched in partnership with Sanlam and MTN to deliver shared value for their customers.
The past seven years of aYo’s journey have been marked by growth which has been the cornerstone of the company’s success, Mr Gota added.
“This policy has been meticulously crafted with the needs of the customers in mind especially those who own multiple cars but drive them occasionally”, according to him.
The newly launched also takes care of Uber, Bolt and taxi drivers, private car owners, among others.
Motorists can enjoy this new product by visiting app.ayoghana.com to register to enable them to buy the product seamlessly.
Presenting the features and benefits of the product, the Manager in charge of Sales and Distribution, Strategy, Execution and Projects at aYo Ghana, Emmanuel Gyim encouraged vehicle owners and users to sign on to the product because it is a flexible traditional insurance product for all.
He said the product is unique to sell because one does not need to be a regular driver to purchase the product. “So, it is open for all motors to accept risky drivers.
Also, you can be in the comfort of your home or workplace or anywhere at any time to be able to control and decide what you want to do with it”, Mr Gyim added.
Sanlam General Insurance CEO, Mabel Porbley said her insurance company was excited to be partnering with aYo Ghana to offer aYo Pay & Drive product on the Ghanaian insurance market.”
“So, it is open for all motorists to register and enjoy the aYo Pay & Drive product except trotro drivers.”
She added that because the registration for the product is paperless, it saves time but is quicker to issue a claimant certificate for payment.
Senior officials of the Motor Transport and Traffic Directorate (MTTD) of the Ghana Police Service, National Insurance and Driver and Vehicle Licensing Authority (DVLA) endorsed the newly launched product.
Instructively, aYo Intermediaries which is a subsidiary of the MTN Group was established to distribute insurance solutions to MTN subscribers in Ghana, Nigeria, Cote D’Ivoire, Uganda and Zambia and across Africa, attributed the significant growth of the subscribers to timely payment of claims to policyholders and leveraging on technology to give policyholders an awesome customer experience.
