Woodeck Company Ltd: An Inspiring Ghanaian Business Success Story  

MD of Woodeck Company Ltd, Noble Mensah Fiagbenu standing in front of one of the beds produced by his company

Accra, Ghana//-Developing and marketing a product are like left and right feet. They both have to work for the product to succeed, according to Ronald Ron Popeil, an American inventor and marketing personality, best known for his direct response marketing company, Ronco.

It appeared that Mr Popeil had Woodeck Company Ltd, a leading Ghanaian manufacturer and assembler of quality home and office furniture and supplier and installer of quality furniture accessories in mind when he made the above short and concise aphorism some decades ago.

The company recently opened its ultramodern factory and showroom at Spintex Road in Accra to bring its wood products to the doorsteps of the people.

The factory which also serves as the company’s head office is located off Spintex Road behind Coca Cola (KICC), while the furniture showroom is located at the Manet junction opposite Frimps Oil fueling station.

Indeed, Ghanaian entrepreneur Noble Mensah Fiagbenu stood against all odds to build the Woodeck Company Ltd, which most industry watchers say is one of the fastest growing furniture companies in the country.

Today, he is the Managing Director of the company which he started in a small office with small staff. Started some two decades ago, he aims at providing highly customer-centric home and office furniture and other products and services with excellent relationship building skills to customers.

The company succeeded because he served the needs of the people by providing with bespoke home and office furniture and other products and services for their needs.

Mr Fiagbenu: “We aim to inspire customers and potential customers with our state-of-the-art home and office furniture that compliment their lifestyles and environments”.

According to him, the company’s high quality imported and local materials blend expertise with the latest global trends in home and office furniture designs produced exceptional results for all customers’ needs at affordable prices.

Mr Fiagbenu’s customers are his most prized assets, thus providing them with quality and prompt services is his first priority.

From a very humble beginning, Woodeck Company Ltd has grown by leaps and bounds and become one of the leading companies in Ghana, with staff strength of over 50. Several indirect jobs are also created by the company.

Mr Fiagbenu guided the way and did it with skill, style and high passion and dexterity. He had the right products and services at the right time – which translated into high demand on a mass market scale.

But all that would have been worthless without Mr Fiagbenu unique brand of commitment, passion, high energy and determination.

Being a self-confident, organized, and motivated personality, he brings creativity and an entrepreneurial spirit to all business endeavours.

Tenacity, perseverance and courage are other characteristics of the world’s most successful entrepreneurs which Mr Fiagbenu employed into the business.

He needs a high level of tolerance for risk. Mr Fiagbenu and his dynamic team believe in themselves, sometimes against great odds. And they have prepared to pick up the pieces and start over again if there were challenges. But God being good, they were able to sail through.

ALSO READ: Ghana: Woodeck Opens Furniture Factory and Showroom at Spintex Road – African Eye Report

Indeed, entrepreneurs are the future of many economies, especially emerging, developing and the least developed ones.

Entrepreneurship is a key driver of our economy. Wealth and a high majority of jobs are created by small businesses started by entrepreneurially-minded individuals like Mr Fiagbenu.

People exposed to entrepreneurship frequently express that they have more opportunity to exercise creative freedoms, higher self esteem, and an overall greater sense of control over their own lives.

As a result, many experienced business people political leaders, economists, and educators believe that fostering a robust entrepreneurial culture will maximize individual and collective economic and social success on a local, national, and global scale.

By Masahudu Ankiilu Kunateh, African Eye Report