Adventure tour operator Explore Worldwide has studied global search data for 170 species in over 180 different countries to find out what animals each nationality wants to see the most.
Their Wildlife Report also features a global study of social data from TikTok and Instagram, to reveal which countries are most commonly featured in wildlife-related posts and videos.
The report highlights a diverse range of wildlife around the world, with hippos, seals, and elks all featuring in the top ten. Explore’s new map reveals the top animal that each country wants to see the most, showing that whilst people in South Korea want to see bears the most, people in Iceland are keen to spot zebras and Argentinians are excited to see wild horses.
After analyzing Google searches in over 180 countries, Explore’s study reveals that tigers are the animal that the world is most interested in seeing, coming top in animal searches in 44 countries including the USA, Mexico, Croatia and Papua New Guinea.
- 1.Tigers:In the majority (44) of the countries shown on the world map, tigers come out as the animal most people are keen to see in real life – topping the tables in Mexico, Zimbabwe, and Malta, among others.
- Hippos:According to Google searches made in Switzerland, Haiti, Guinea and 25 other countries, hippos are the second animal most countries want to see. With only two remaining species of hippos in the world, those who want to see them in the wild must head to sub-Saharan Africa to safe parks dedicated to their conservation.
- 3.Dolphins: Dolphinwatching comes out high on Central America’s wildlife wish list, with Guatemala, Honduras and the Cayman Islands all wanting a closer peek at these intelligent marine mammals.
- Whales:Whale spotting is a strong desire for inhabitants of 16 countries, including Brazil, Italy and Greenland. With 40 distinct types of whales to spot in the world’s oceans, seeing these incredible creatures appeals to people from all over the world.
- Gorillas:Eight countries want to see gorillas more than any other animal, making it the fifth most-commonly desired animal to encounter. Gorillas are only native to Africa, and your best chance of coming across them in the wild is in Uganda, where half of the world’s mountain gorilla population can be found.
In light of these findings, Explore’s Managing Director Michael Edwards encourages travellers to seek out tours and sites that prioritize the conservation of wildlife, ensuring that future generations can continue to enjoy the beauty and diversity of these creatures in their natural habitats.
“We hope our research inspires travelers to see that a wildlife adventure isn’t just restricted to seeing elephants and tigers,” Edwards says. “Regardless of which animal is on your wish list, if you want to embark on an animal spotting tour, always opt to visit species in their natural habitat.
We encourage you to visit sites that focus on the conservation and protection of these creatures so many more generations to come can spot the wonderful species out there.”
Most Popular Wildlife Destinations on Social Media
Explore’s Wildlife Report also shows that, according to Instagram and TikTok, Canada is the country that has been tagged and viewed the most in wildlife content, followed by Australia, the UK, South Africa, and Brazil.
| Rank | Country | TikTok & Instagram Wildlife Hashtag Post & View Total |
| 1 | Canada | 203,392,682 |
| 2 | Australia | 157,460,607 |
| 3 | United Kingdom | 68,490,337 |
| 4 | South Africa | 14,746,866 |
| 5 | Brazil | 9,939,969 |
| 6 | Scotland | 9,876,800 |
| 7 | Costa Rica | 7,269,472 |
| 8 | Nepal | 4,702,481 |
| 9 | Ethiopia | 4,242,658 |
| 10 | England | 3,514,787 |
| 11 | Palestine | 3,300,386 |
| 12 | Kenya | 2,942,376 |
| 13 | New Zealand | 1,132,082 |
| 14 | India | 980,239 |
| 15 | Ireland | 942,509 |
| 16 | Qatar | 832,796 |
| 17 | Sri Lanka | 675,874 |
| 18 | United States | 419,725 |
| 19 | Namibia | 417,744 |
| 20 | Singapore | 359,968 |
- Canada:Canada comes out as social media’s most popular wildlife destination with Instagram users displaying all of Canada’s incredible wildlife both big and small. Over 190,000 Instagram posts are tagged with #canadawildlife or #canadianwildlife, and they include incredible snaps of everything from the humble hooded merganser duck to icy-eyed mountain lions.
- Australia:There are well over 150 million views of TikTok videos tagged with #australiawildlife, and nearly 450,000 Instagram posts with the same hashtag, making Australia the second most popular wildlife destination on social media. Social media users particularly like to share photos of Australia’s cuddly and cute koalas, alongside dramatic photos of creepy crawlies such as the peacock spider and the diamond python.
- UK:With over half a million Instagram posts tagged with #wildlifeinbritain, and TikTok videos with the hashtag clocking up millions of views, Britain’s wildlife is the third most popular on social media. Although it’s home to larger wildlife such as deer, otters, seals, dolphins, and foxes, social media users are often showing off Britain’s incredible variety of birdlife, with lots of posts of barn owls, blue tits, and kingfishers.
- South Africa: With over 14 million total views and posts on TikTok and Instagram for content tagged with #southafricawildlife, South Africa comes out as social media’s fourth most popular wildlife destination. On social media, South Africa’s wildlife posts showcase everything from playful baby lions to serene flamingos.
- Brazil:Landing in fifth place in social media’s favorite countries for wildlife is Brazil. Instagram shows stunning wildlife photography of Brazil’s birds, including peacocks, macaws, and toucans. Leopards also heavily feature in Brazil’s social media wildlife content, alongside exotic ocelots, and black lion tamarins.
The full findings and further information on the animals each country most wants to see can be found here: www.exploreworldwide.com/blog/wildlife-online-trends-report.
