StarTimes Invests $220 Million in Nigeria

February 12, 2018//-StarTimes, Pay television company has invested over $220 million in Nigeria, over the last nine years to boost entertainment and enrich the country’s television experience.

Speaking at the launch of the Chinese Animation season in Abuja, Vice President of StarTimes, Ms Guo Zi Qi, said along with other initiatives of the company, this had positioned it as the fastest growing television network in Nigeria.

She also expressed the company’s resolve to cooperate with Nigeria in the area of animation production and in the development of that segment of television.

Also speaking, Mr. Yakubu Ibn Mohammed, Director General of the Nigerian Television Authority, NTA, lamented that despite the fact that almost every child is fascinated by video animation, especially cartoons, there is not a single dedicated cartoon channel that is African in origin and content on any of the television network currently operating in Nigeria.

Mohammed, who was represented by Mr. Rabiu Adamu, Director of Programmes, NTA, stated that this is probably because the country’s local content producers and animators do not have access to the huge funding and technical know-how required to produce animated content.

He said: “This trend is not healthy for us as a nation, because our children today are the leaders of tomorrow who should be embodiments of our culture and values, we need more local animated content and I hope we can collaborate with foreign partners to achieve this objective.”

Mohammed expressed optimism that the visit of a team of Chinese animation companies to Nigeria would ensure that areas of cooperation are found between the experts and local producers to improve the quality and quantity of indigenous animation content for local consumption and which is also suitable for export. 

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