Simon Dornoo Injects Dynamism Into GCB

Simon Dornoo, MD, GCB Bank LimitedThe Ghana Commercial Bank (GCB) Limited, a leading universal bank over the weekend rebranded to GCB Bank Limited to help inject dynamism into the growth of the bank.

The GCB Bank Limited, the Managing Director, Simon Dornoo said at the launch was currently going through a period of significant change.

He emphatically stated: “Having celebrated our 60th anniversary last year and now launching a new image for our bank to help drive us forward for the next 60 years, I can say with total conviction that I have never been so confident and excited about our future as I am today”.

Also, the bank evolved its corporate logo from a standing to a soaring eagle, aiming at higher heights and reach. With a new tag line: ‘Your bank for life,’ GCB Bank unveiled its new logo in Accra to mark the beginning of a new corporate image and identity.

Mr Dornoo told the ministers of state, MPs, bankers, and captains of Ghana’s industry who attended the ceremony in their numbers that bank would upgrade its branches in phases for the next five years into a modern bank with state-of-the-art facilities in the country.

He was quick to add that with the rebranding more branches were expected to be opened in areas where it was under-represented in line with the country’s current demographic patterns.

The biggest and the fastest growing Ghanaian bank with 157 branches dotted across the country, GCB Bank Limited, the MD Mr Dornoo was confident that the bank was poised to gain enviable position in the African banking terrain.

According to the management of the bank, the rebranding process began over the last few years, which saw the training of the bank’s staff and an overhaul of the bank’s core values and brands. This has so far paid off in the bank’s performance as its revenue doubled from GH¢200million to GH¢560million, according to the financial statement of the bank.

The bank’s operating profit also increased from GH¢20million to GH¢320million, while deposits doubled over the last four years.

A Deputy Minister of Finance, Mrs Mona Quartey, who performed the launch commended the bank for remaining a strategic partner to the government in trying moments, saying: “Government operations would have suffered if GCB did not exist.”

The rebranding of the bank after 61 years of its existence in the country, she said, was useful considering the changing nature of the industry, increasing client sophistication and the need to get the youth, who form the largest population in the country, to come on board.

Mrs Quartey advised: “The rebranding of the bank should not just reflect in a name change or colour scheme adjustment but should epitomise the new resolve to make a difference both in business and in society.

The new brand should be focused on increasing operational efficiency, delivering good quality service and making sure that ‘the customer is King”.

She therefore used the occasion to urge other state-owned enterprises and institutions to position themselves in order to make profits and pay dividends to prop up the country’s national revenue base.

The interim Board Chairman of GCB Bank Limited, Elliot Gordon, noted that Africa was changing and the financial services sector was playing a key role in Africa’s transformation, with strong banks and telecommunication companies leading the way.

African Eye News

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