MTN Ghana Encourages Young Women To Participate In Its App Challenge

Asher Khan, MTN Ghana Chief Marketing Officer speaking at the launch

Accra, December 5, 2017//-MTN Ghana has launched the MTN App Challenge version 5.0 at its headquarter in Accra, with a call on young women to participate in the competition to enable them show their creative ideas to the world.

To this end, the telecom company has added best female project developer category to encourage young women to take part in the app challenge. While KatAppult initiative is other new category.

Aside the two, Internet of things (IoTs), Mobile apps and Animated videos are the categories  also opened for entries.

Speaking at the launch, the Chief Marketing Officer of MTN Ghana, Asher Khan said: “These additions are as a result of evaluations made of the previous versions that showed that the MTN apps challenge over the years has been male dominated and therefore the need to encourage female participation”.

On the other hand, he explained that; “the KatAppult initiative is a commercialisation project which seeks to refine and commercialise winning ideas of MTN apps challenge creators”.

“This would be done in a four-thronged process of discovering the innovation, refining the business models while looking for early adopters, developing the innovation and commercialising the innovation”.

Like the previous season, the project categories for innovator participation remain the same. They are IoTs, Mobile apps and Animated videos categories, Mr Khan added.

He therefore urged innovators to submit their entries to these three categories as a university student, freelancer or from Senior High Student.

With this background as alluded to by Mr Khan, MTN apps challenge has churned out various interesting and fascinating apps such as Buzztrick, Oware 3D, wwheelo and the recent addition “Amatsii” which have seen over 1,000 downloads.

“We know this year’s entries will be mind blowing. We would like to use this opportunity to invite Ghanaians especially, new developers and women to participate in this year’s app challenges”, he said.

The Head of Robotics Department at the Ashesi University College, Dr Ayorkor Korsah who was the guest speaker at the launch encouraged young women to use the MTN app challenge as an opportunity to show their creative and ‘crazy’ ideas to Ghana, Africa and the world.

African Eye Report



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