Accra, Ghana//-Every business in Ghana and other parts of the globe struggles to drive, maintain, and sustain growth in this era of post COVID-19 pandemic and the Russia-Ukraine war.
Several conversations with Small and Medium Enterprises (SMEs) have indicated that they are looking for ways to reduce costs, improve turnover and increase productivity and efficiency to enable them to serve their customers better.
So, SMEs, according to experts stand a better chance of surviving when they adopt digitalisation and technological solutions.
Digitalisation can support SME integration into both local and global markets. With innovation and technology, SMEs can compile data and analyse their own operations in new ways, enhancing performance.
The SMEs sector which employs about 80 percent of the population in Ghana also accounts for some 60 percent of the country’s GDP face a financing gap in adopting technology and this is why MTN business is making it easier for SMEs to leverage fintech and innovation to improve their operations at affordable rates.
It is in the light of this that MTN Ghana has declared the 2023 edition of MTN Business SME Month to drive the growth of SMEs.
It is the perfect time to unveil the game-changing business solutions offered by MTN Enterprise Business for SMEs in the country.
As part of the month, MTN Enterprise Business is also getting closer to SMEs and to expose them to its SME Solutions such as SME Plus, Business Manager, Microsoft 365 suite and Business Website.
These SME Solutions, according to the Acting Chief Enterprise Business Officer at MTN Ghana, Daniel Asare, offer various Voice, Data and SMS packages that enable SMEs to reach more customers with their products and services in the country dominated by SMEs.
Business Manager
It is a cloud based digital business management solution designed for SMEs who retail goods and services.
The Business Manager is fully integrated with Mobile Money (MoMo) payment and has dashboard and reporting capabilities.
The solution is currently available via web portal https://mtnbusinessmanager.com/login. It has an app version which can be accessible on any Android device- MTN Business Manager Lite.
Microsoft
This game-changing solution is being implemented by MTN Business in partnership with Microsoft. It offers an opportunity to deliver the full portfolio of Microsoft applications via certified SPLAs at very affordable prices.
The plan is to not only sell the Microsoft offer but to bundle it with in-house solutions to make the offering more viable and enable businesses to use it as a management tool for their organisations.
The solution or service seeks to create 10% TOMA for SMEs, SoHos and Start-ups that MTN Business offers Cloud applications, Productivity Solutions, and Security solutions on top of Business solutions.
The solution should also drive uptake of service for at least 300 sign ups by end of year. Furthermore, it informs the target of flexible payment options, competitive prices, and exciting add-ons.
Indeed, research shows SMEs/SoHOs have been purchasing Microsoft 365/productivity solutions from retailers /vendors at steep prices. MTN Business has also identified an opportunity to design and deliver Cloud applications, Productivity Solutions, and Software as a Service to SMEs and SoHos.
SME Plus
This service is for businesses that prefer to maintain prepaid accounts to manage their expenses.
The service bundles Voice, SMS, Data and VAS. SME Plus allows customers to choose from competitively priced packages to meet their business and budget needs.
The details of these business solutions for SMEs would be delved into during the MTN Business SME Month.
