Accra, Ghana//-MobileMoney Limited (MML), a wholly owned subsidiary of Scancom PLC, today launched its 2022 Mobile Money (MoMo) month with a theme: ‘Accelerating Growth in Digital Payments – The Role of Partnerships’ at Rawlings Park in Accra.
Successes chalked by MoMo
The Chief Executive Officer (CEO) of MobileMoniey Limited, Eli Hini who performed the launch, said the successes chalked by MoMo could partly be attributed to the mass awareness campaigns undertaken through the month-long campaign dubbed MoMo Month celebrations.
Since 2012, MoMo Month has been held annually to create awareness about the digital payment platform, drive financial inclusion and reward thousands of Customers, Agents, and Merchants, he said.
Mr Hini was quick to add that several activities have been lined up to drive partnerships in the digital payment space during this year’s MoMo Month.
“There will be Customer promos, Digital Fairs and Market Storms, Stakeholder Forum, ‘an exciting new initiative named as “Catch Them Young’ series, among others.
The next speaker will share details of the customer promotion, and I am hopeful that a respectable number of you seated here will accept the challenge and pick up some of the juicy prizes at stake”.
Accelerated the drive for financial inclusion
Mr Hini who was excited to launch MoMo Month 2022 after two years of engaging in virtually due to COVID-19 pandemic, noted: “Even though the pandemic restricted gatherings like this, we are thankful that it accelerated the drive for financial inclusion and offered us the opportunity to undertake trade activities beyond the boundaries of our traditional commercial spaces”.
Mr Hini noted that several years before the pandemic, MoMo had established itself as a critical element in facilitating trade and other forms of financial transactions.
“The COVID-19 pandemic made MoMo even more relevant. We could do so much without having to move to specific locations to undertake transactions”.
Impacts of MoMo
Today, MTN MoMo has impacted the lives of millions of Ghanaians both home and abroad and we are humbled by the strides the fintech sector continues to make.
The impact and success stories are immeasurable – offering mobile financial services to the banked and unbanked, and creating job opportunities for millions of Ghanaians, he added.
Mr Hini used the occasion to appreciate the various players in the industry who facilitated the launch of one the most revolutionary products to have been introduced onto the Ghanaian Finance market.
“We say thank you to our Regulators, Partner Banks, Agents, and Merchants dotted across the length and breadth of Ghana”.
In his welcome address, the General Manager for Sales Distribution of MTN Ghana, Abubakar Mohammed said the company’s decision to launch the MoMo Month at the Rawlings Park, a leading business hub in Ghana, is a testament that the company touches great importance to businesswomen and small and medium businesses in the country.
African Eye Report