The Kwesé Network’s Pay-TV satellite service has officially commenced broadcasting, beaming Kwesé’s full suite of superior entertainment and sports programming to households in Ghana.
The network is currently operating in Ghana, Rwanda and Zambia which make up the initial phase of the Kwesé TV rollout across Africa, other countries will be announced in due course.
Speaking at the launch in Accra, the Econet Media President and Group Chief Executive Officer, Joseph Hundah promised nationals of the three countries a great TV viewing experience.
“Our aim is to make our products available to everyone either on TV, Internet and on mobile phone. Our competition is our rich content and our affordable and flexible pricing . Another competitive edge of Kwese is the ability of subscribers to use mobile phones at anywhere to access our content”, he told journalists at the launch.
“Your first month of subscription comes free with your first installation. After the first month of subscription, you can choose a three-day, seven-day, one month or annual subscription options”, Mr Hundah added.
The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at an astonishing $25 approximately (100 Ghana cedis) per month excluding VAT. This is the lowest in the paid-TV market in Ghana.
Viewers in can now access Kwesé TV via Kwesé’s own satellite and set-top-box (decoder) available at leading retailers in the country, according to him.
The network’s impressive portfolio of sports assets on its premium sports channels- Kwesé Free Sports, Kwesé Sports 1 and Kwesé Sports 2 gave it the confident to introduced some fantastic entertainment programming to the mix including exclusive, first-to-market content as well as original programming.
The Kwesé App and the KweseSports.com digital platform are also doing very well on the market, Mr Hundah stated.
“The launch of Kwesé TV completes the story we started telling 18 months ago. We have spent the past few months building this diverse media company which will showcase the very best in international content and act as platform to showcase the best that our continent has to offer. Kwesé TV promises to engage and entice through our unique mix of channels and programming,” Hundah stressed.
He emphasised that, “we are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before”.
The General Manager of Kwesé TV Ghana, Maxwell Dodd promised households in Ghana of a great TV viewing experience and therefore appealed to them to patronise the network’s products.
To subscribe to Kwesé’s pay TV network in Ghana, Rwanda and Zambia visit www.Kwese.com for more information. Outside of the initial launch markets viewers can access selected Kwesé programming including Africa’s largest and only Pan-African Free-To-Air channel Kwesé Free Sports through Kwesé’s mobile app.
Instructively, Kwesé TV is a subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand.
Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options. Focused on providing premium, affordable, exclusive viewing choices, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming.
Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media have invested intensively to build its own operational assets.
By Masahudu Ankiilu Kunateh, African Eye Report
Email: mk68008@gmail.com
