Globally renowned appliances and electrical goods brand Binatone, has launched its 40th anniversary of operations in Africa, with a promise to continue to focus on quality, durability, affordability and customer-centric innovations.
The move is to ensure that its customers can continue to “Buy with confidence from its hundreds of resellers around Ghana.
The Group Managing Director and Global Chief Executive Officer of Binatone, Sunil Lalvani told journalists in Accra at the launch of the anniversary and the electronics firm’s two year warranty promotion.
He was quick to add that retail and wholesale partners had also pledged to support this bold step.
“Binatone came into existence in 1958 in the United Kingdom as a result of our desire to meet the modern lifestyle needs of customers”, Mr. Lalvani said.
With operations in more than 20 countries in Africa alone, Binatone, he noted, was truly a global brand which combines latest manufacturing technologies, modern designs and cutting –edge technologies to touch millions of lives through their products.
Mr. Lalvani disclosed: “Having sold more than 100 million products across Africa by the end of 2014, the brand continues to stay close to its markets and customers, paying close attention to the rapidly changing lives and behaviours of its customers”
He indicated that the most popular Binatone products in Ghana today being various models of Stand fans- with and without remote controls Rechargeable Fans, Heavy duty Stand Fans, Wall Fans, Orbit Fans, a wide variety of Ceiling Fans , Digital Voltage Regulators of different capacities, Rice Cookers, Blenders with Grinders, Steam and Dry irons, Gas Cookers, among others.
This wide product penetration shows us that more Ghanaians are choosing convenience and efficiency in their live than ever before, according to the Group MD and CEO.
“We are seeing unprecedented changes in how people manage their work-life balance. Customers are rethinking their purchases and not spending their hard-earned money on cheap or fake product.
“As we intend to cater to these needs even further, we believe Ghana is the perfect market to understand our African customer better, while also being the gateway for us to succeed in Africa. We have a strong presence here and this is the reason we are launching our 2 Year Warranty in Ghana First “, added Mr. Lalvani.
“It has taken us a long time to earn the positioning we enjoy today, as a global brand providing affordable quality”, said Mr. Venu Babu, MD of Binatone’s regional distributor Inter World Products Ltd. “With the new warranty coming into effect from the 1st of February, we are confident we will be able to further strengthen our positioning by offering more value to customers.
Customers will be able to identify this through new branding that will appear on Binatone’s packaging material. New warranty card will also be issued to customers and those products sold earlier but having valid warranties will also be included under this new warranty.”
African Eye News.com
