Bengaluru, India, November 6, 2019//- The fourth edition of DesignUp, 12 – 16 November, returns to Bengaluru with a two day conference preceded by three days of masterclasses, workshops and studio tours.
DesignUp 2019 will explore the integration of design and technology and aims to raise the design agenda within tech-companies and tech led businesses.
Designed as more than a regular conference, DesignUp is an open, ongoing conversation around the theory and practice of design in technology, encompassing emerging technologies and evolving methodologies.
“In tech-led businesses, experience design is a critical differentiator. Design is what makes tech edible and appetising, makes products and services useful and usable.
At DesignUp, we shine the spotlight on inspiring stories of design-in-tech, delve deeper into uncharted territories – subjects that won’t be found in curricula for some years more, straight from the researcher’s or
practitioner’s playbook.” – Jay Dutta, Founder/Curator DesignUp said.
With over nine events across the festival, DesignUp will focus on raising the design agenda
through experiential conferences, workshops, screenings, talks, design-pop-ups, salons, and
much more from 12 – 16 November 2019 in Bengaluru.
Activities
Day 1: DesignUp starts by giving attendees a taste of the city with a walk through some of the
oldest markets, with food tastings followed by an evening exploring Bangalore’s newest love
affair – Microbreweries.
Day 2: Studio tours for designers provide insight into how design teams function at some of
Bangalore’s leading businesses including Make My Trip, Swiggy, Cure.Fit and Titan.
Day 3: A series of in-depth hands-on masterclasses with leading international experts including
classes on Ethics & Design for AI by Katja Forbes, a class unpacking the buzz around Design
Thinking by Andy Budd, and a typography focussed design workshop by Sulekha Rajkumar
amongst others.
Day 4-5: The two day DesignUp conference at The Lalit Ashok, Bengaluru. Key speakers
include:
● Jon Kolko, Partner, Modernist Studio / Founder, Austin Center for Design
● Eric Quint – VP and Chief Design Officer, 3M
● Payal Arora, Researcher, Author, Lecturer Erasmus Univ Rotterdam
● Scott Sorokin, SVP, Global Head of Infosys Experience Design (Infosys XD)
● Ovetta Sampson, Design lead and Researcher IDEO Chicago
● Simone Rebaudengo, Founder Automato.farm Shanghai, teacher/film-maker
● Andy Budd, Founder/Director ClearLeft, Founder/Curator Ux London & Leading Design
● Alysha Naples, Chief Experience Officer, Tin Drum
To facilitate public participation – the Festival includes free access to sections including installations, stores, and the Learning Pavilion not just for practitioners but for students and life-long learners as well.
The festival is in collaboration with Adobe, GoJek, MakeMyTrip, HP, PhonePe, NCR, CureFit, Atlassian, FreshWorks, VMware and Chargebee.
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