VODAFONE Ghana has maintained its second position in the market share space whiles recording significant subscriber numbers, according to latest National Communications Authority (NCA)’s report on mobile voice subscription in Ghana.
Vodafone increased its market share from 22.65% to 23.04% to arrive at a subscriber base of 6,870,233 at the end of September 2014.
Apart from Vodafone, MTN, Airtel and Gloare amongst the telcos that increased their subscriber base in the period under consideration.
The report indicated MTN’s numbers increased to 13,546,678, bringing their market share to 45.44% with Airtel capturing a market share of 12.71% and a subscriber base of 3,790,636. Glo’s 1,474,988 subscribers lifted the operator’s rating to 4.95%.
Other Mobile Operators, Tigo, and Expresso, experienced depreciating market shares; Tigo suffered a decline in market share to 13.46% with a subscriber base of 4,012,580 while Expresso saw about 120,108 subscribers exiting the company to leave it with a market share of 0.40%.
Overall, the report mobile Voice subscriber base in Ghana grew from 29,531,488 as at the end of August 2014 to 29,815,213 as at the end of September 2014.
The available figures are testament to the great and consistent work Vodafone has put in to increase its market share, given the fierce competition and the complex issues around network quality and efficiency that continue to plague the industry.
Vodafone’s latest strides can be attributed to a host of innovative measures it has adopted to create a point of differentiation in the industry. Products such as Vodafone RED, Lifestyle Bundles andother ingenious initiatives have improved its standing in the Ghanaian telecommunications industry. Additionally, the Telecoms giant slashed its data tariff by 50% and increased its High Speed Packet Access (HSPA)sites to give customers an enhanced internet experience
“As a company, we are unabashedly committed to our customers – we want to be there with them every step of the way. The new trend in globalization places a major emphasis on a customer-focused strategy and we want to be leading the way in this effort”, said Director of External Affairs at Vodafone Ghana, Gayheart Mensah, said.
Explaining the extreme values of RED to businesses and individuals, Marketing Director at Vodafone Ghana, Agnes Emefa Essah, said:“The Vodafone RED experience offers customers the flexibility and comfort to call all networks coupled with guaranteed browsing time and SMS bundles. The increasing demand of digitisation means that we cannot afford to create inconveniences for our customers”.
In a related development, modern internet users are set to enjoy an even more consistent internet speed following an upgrade by the telecom operator from 3G to 3.75G with 21 mbps speed. This new development is set to grant comfort to both individuals and businesses across the country.
At present,Vodafone is also one of the few African telcos with complete bundle portfolios for niche markets and segments; the company has bundles for standard, starter, connected, social and heavy internet users, with volume and price bundle range starting from 1MB (5 pesewas) all the way to 200GB (399 cedis).
African Eye News.com
