TASTEMAKERS Africa, a multi-platform travel media brand that inspires, guides and connects business and other travels to Africa says it is poised to modernise travels to the continent following the introduction of TastemakersAfrica.com, the Tastemakers Africa mobile app, and Tastemakers Tours platforms.
The American Founder and Chief Executive Officer of Tastemakers Africa, Ms Cherae Robinson who made this known in an interview with African Eye News in Accra, explained that the platforms were changing travels to Africa by engaging holistically the stakeholders in the travel chain.
According to her, from travel and tours to hotel bookings. They have engaged them to make business and tourism travels hassle-free.
Ms Robinson who is in Ghana for the first time for the Tastemakers Tour of Accra explained that; ” the Tastemakers Africa mobile app makes it easy for travelers to find cool things to do and lets them book these experiences a la carte up to the moment they arrive.
While the content website provides descriptive support to the app and is revolutionizing what people think about travel in Africa. Its immersive articles, visual appeal, and influential guest contributors gives users an in depth look at what the continent has to offer”.
The mobile app which was first launched on Android and followed by Apple is now available on Google+, Facebook and other social media platforms.
She added that visitors to Africa should sign onto the TastemakersAfrica.com either with their mobile phones, laptops, and computers to choose one of the 10 cities in Africa that they were traveling to, to enable them enjoy the contemporary experience.
The 10 cities Ms Robinson mentioned include: Accra, Ghana; Lagos, Nigeria; Johannesburg, and Cape Town both in South Africa; Nairobi, Kenya; Kampala, Uganda; and Cairo, Egypt.
In each of the cities, she revealed that plans were at foot to select brand ambassadors to promote the Tastemakers Africa brand by showcasing it to the movers and shakers of the cities.
“Their role will also be to represent the brand. They will host events and help build relationships with influencers, users, merchants, among others”, Ms Robinson added.
The founder and CEO was quick to disclose that plans are underway to recruit merchant coordinators for each of the cities to be responsible for the monthly payment of the merchants whose products and services are being bought by the users.
Ms Robinson noted that from restaurants to hotels, nightclubs to excursions, users could create an a la carte itinerary with the sophisticated millennial by clicking on the categories-eat, drink, do, and relax on the TastemakersAfrica.com.
On marketing strategy, Ms Robinson who is also the Founder and Chief Executive Officer of Rare Customs stated: “We have an email list of 1,000 and an 8,000 member Facebook audience. Social and digital marketing are key drivers of our user acquisition strategy in addition to
strategic experiential campaigns.
We are actively engaging emerging market travelers, influencers, diaspora groups, and affinity groups to grow our user base”.
On revenue, she explained that the primary revenue was generated from 10% commission on purchases in the app. The commission is gained from the supplier side. Secondary revenue stems from in-app and on site advertising and the Tastemaker Tours, she stated.
Ms Robinson who has science background hopes to lead the company to become a household name in Africa and beyond.
The Tastemakers Africa which is about six months old is hoping to extend its services beyond Africa to the South Americas and the Caribbean within the next five fears.
African Eye News.com
