Madrid, Spain, April 13, 2020.-The last few weeks have been riddled with news from people collaborating in the fight against the Coronavirus.
Big brands have also made a decision to help this cause by adapting their production, schedules and services. Companies like Inditex, Cabify, Tierra Burrito or 3AW Network are offering their services or installations altruistically in order to contribute to society in these difficult times.
During this global crisis caused by COVID-19, solidarity is being seen in many companies and anonymous individuals that are trying to put their shoulders down and contribute their bit.
In this sense, we find the “Food4Heroes” initiative, started by Grosso Napoletano restaurant and to which others have joined: Tierra Burrito, Manolo Bakes, Honest Greens, Tasty Poke Bar, Malvón, Brunch Club café, The Food Circle, La Miguiña bakery, Bizzo Pizza and Pic & Nict… The initiative aims to deliver free food to hospitals as a way of thanking all the sanitary workers for fight against Covid19.
Similarly, Cabify Spain offers free transfer services for health workers in cities that have been most affected like Madrid under the initiative “Cabify for Heroes”.
However, not only companies at the local level are helping. Quite a huge amount of large corporations and entrepreneurs are also showing their supportive face to combat this virus as, for example, Inditex, the textile giant, which founder, Amancio Ortega, has put all its logistics at the service of the Spanish Government.
Inditex has also radically changed the production of his factory in Arteixo (Galicia) that nowadays is manufacturing robes, masks and other healthcare material to distribute it among the different hospitals.
On the other hand, Kike Sarasola, the founder of “Room Mate” has made his hotels available to the Government to convert them into field hospitals and house patients with mild symptoms, thus decongesting the hospitals that today are on the verge of collapse.
Heineken Spain has partially stopped its beer production at its factory in Sevilla to produce protection masks with the help of its 3D printers. Companies like Hyundai and Suzuki are also donating vehicles from their franchisers to different hospitals, and Renault is donating money to buy medical supplies. For their part, other big brands are also doing the same as the latter, so we find Bacardi or the LVMH group who have adapted their factories to produce disinfecting gels.
Other big names in the fashion industry, such as Prada or Giorgio Armani, have donated money to Italian hospitals, and others, such as Ralph Lauren or the Richemont group, have done the same by giving money to research the virus.
Nevertheless, not only big companies can help in this specific moment, and neither everything should be related to health care services. Some other companies from different sectors also found the way of doing their bit in this moment of crisis.
As an example, 3AW Network, a full service agency presents in more than 20 countries around the world has developed a free crisis consultancy service.
This initiative, hold by Miguel Ángel Rodríguez Caveda, Global COO of the company and notoriety international journalist offers crisis communication consulting services free of charge to help companies who currently need help in this matter.
“It is really important in this historical moment that companies don´t forget about their clients, workers and providers. 3AW network, as a part of the worldwide economy, must do everything possible to keep the machinery turning, influencing consumers and clients in the most positive way and putting at their service all the tools that we have as a full communication agency and can help other companies to come out of this situation reinforced.
In this sense, we consider that 3AW has a corporate responsibility to attend to continue reaching the hearts of our clients” says Miguel Ángel Rodríguez, Global COO of 3AW Network.
It seems evident that in moments like this the most humane and supportive side of people comes to light and the whole world is rowing in the same direction to overcome this situation in the best possible way.
African Eye Report
