MTN Ghana has encouraged local developers to come out with innovative and user friendly applications that will satisfy local market needs in the country.
The Chief Marketing Officer of MTN Ghana, Rahul De who made the call at the launch of the second edition of the MTN Apps Challenge Version 2.0 in Accra today entreated them to also take the opportunity to market their products on MTN platforms.
As the leading telecoms service provider with the vision of “leading the delivery of a bold new digital world”, the MTN Apps Challenge in Ghana forms part of a broader agenda of the MTN Group to grow the App developer community in Africa and also increase local content across its footprints, he stated.
Mr De was confident that Africa would gradually catch up with the rest of the world in growing its economies through Mobile Apps.
He assured subscribers that MTN would continue to invest in the relevant telecom technologies that enrich their mobile telephony experience.
Mr De added: “Our three world-class Switch and Data centres, as well as our over 4, 000-km fiber roll out across the length and breadth of the country is supporting our drive to increase data penetration in Ghana”.
Currently, MTN Ghana has 3G coverage in capital cities of the over 190 Metropolitan, Municipal and District Assemblies (MMDAs) in the country.
We believe the capacity of the resources is yet to be fully utilised and our investment in the apps market will help generate more interest, he stressed.
The Challenge
Mr De explained: “The MTN Apps Challenge Version 2.0 has one goal and that is to reward the most innovative and locally relevant mobile apps developer”.
Entries of the apps competition which opened today to 28th November, 2014 are accepting the following categories: education, lifestyle, games and entertainment from local developers.
Each category will have a winner who will receive a cash prize 15,000 Ghana cedis. The overall winner for the MTN Apps challenge who will be selected from the category winners and will receive a total prize of GH¢ 20, 000. There will also be consolation prizes for runners up, officials of MTN said.
The 2013 winner of the MTN Apps Challenge, Setriakor Kobla Nyomi urged young developers to participate in the competition, saying it would open them to great things.
African Eye News
