Accra, Ghana//-After posting another impressive financial results in the year 2021, MTN Ghana has moved to scale up efforts in its digitalization journey this year.
With a strong focus on MyMTN and the ayoba super app, the company is confident that it will speed up the journey.
MyMTN is an all in one self-care app that gives customer(s) full control in managing their phone accounts, monitor data usage patterns and subscribe to products and services from their mobile device, all on-the-go.
While the ayoba is a super app with an instant messaging feature designed for the African digital consumer.
The app is available to customers on all networks in Ghana however MTN customers can use the ayoba service at no data cost.
MTN Ghana’s digitalisation strategy is in line with that of the government, aiming at delivering digital services to Ghanaians irrespective of their locations.
“We also plan to extend our leadership in 4G / 4G+ by implementing 4G everywhere you go (i.e., 4G on every site) and scale up efforts in the digitalisation journey with a focus on MyMTN and the ayoba super app”, the Chief Executive of MTN Ghana, Selorm Adadevoh commented in the company’s 2021 annual report.
Role in Ghana’s digital transformation
MTN Ghana continues to work towards providing its support to Ghana’s quest to become a digital economy through investments and innovations in the digital ecosystem of the country.
“As such, we continue to make good on our 25th anniversary commitment, to contribute GHS150 million over three years to Ghana’s long-term transformation agenda.
Further to our commitment is our pledge in support of Ghana’s ICT developmental efforts, through the construction of an ICT Hub in partnership with government and other private sector entities, in the establishment of West Africa’s first Innovation City”, he noted.
Network sharing
Beyond the opening of its systems and digital channels for the distribution of other operators airtime, the telecoms and fintech service provider announced that it is in advanced stages of an agreement to implement a national roaming plan in partnership with other operators and with the Ghana Investment Fund for Electronic Communications (GIFEC) as part of government’s rural telephony project to extend communications to most rural communities.
“This initiative will enable MTN to share its infrastructure with other telecommunication operators in Ghana and vice versa, in order to increase the efficiency of infrastructure spend, expand quality telecom coverage or reach and accelerate further development and long-term viability in the telecoms industry.
To ensure the success of these commitments, we project an investment of over US$1.05 billion in infrastructure and information systems over five years, starting from 2021, to support the vision of a digital Ghana”, Mr Adadevoh further revealed.
In addition to supporting digital initiatives, the company through its corporate social responsibility arm-MTN Ghana Foundation will undertake two legacy projects by constructing a modern 60-bed maternity and neonatal center for the Keta Municipal Hospital in Keta in the Volta Region at a cost of GHS9 million.
It is also expected to invest GHS1.2 million in building a STEM Robotics lab for the Mamfe Girls’ School on Mamfe and the surrounding communities in the Eastern Region.
The execution of the MTNAmbition 2025 strategy will continue, as the company’s board led by Ishmael Yamson seeks to build a platform business that enables broader digital ecosystem acceleration.
African Eye Report
