Accra, Ghana//-MTN Ghana has held a trade fair for large, micro, small and medium scale enterprises (MSMEs) at its headquarters premises in Accra to mark the end of this year’s 21 Day Y’ello Care.
These businesses drawn from fabric, sweets, agro-processing, skin care and beauty to car rental exhibited their products for the public and MTN Ghana staff to purchase as well as exchanging contacts for future deals.
The telecoms company used the opportunity to do merchant mobile money number activations for the businesses to enhance their business transactions.
Speaking at the closing ceremony, the MTN Ghana’s Chief Corporate Services and Sustainability Officer, Madam Adwoa Wiafe said during the said 21 Day of Y’ello Care, the staff volunteers of the company trained over 3,000 MSMEs across the country.
These beneficiaries comprising businesses run by able and differently able people were taken through social media marketing, financial literacy, and social media platforms such as Facebook, Twitter, LinkedIn as well as other digital tools to promote and grow their businesses online.
According to her, most of these enterprises especially the MSMEs have little knowledge on the above-mentioned topics, while some of them know nothing about topics initially.
“So, as part of the 21 Day of Y’ello Care, we engaged these enterprises in line with the theme of this year’s Y’ello Care exercise which is -‘Empowering entrepreneurs to unlock growth and job creation for communities’”, Madam Wiafe said.
She therefore appealed to them to put the knowledge and skills they have acquired into good use to enhance their business.
Madam Used the occasion to thank their partners of the Y’ello Care programmes and the staff of MTN Ghana for volunteering their time and energy once again for this worthy course.
Some of the businesses who exhibited their products and services at the fair expressed gratitude to MTN Ghana and appealed to the company to organise such fairs quarterly.
MTN Y’ello care
Instructively, MTN’s 21 Days of Y’ello Care is a group-wide employee volunteerism programme aimed at giving employees the opportunity to play an active role in community development projects across countries where MTN operates.
Since its inception in 2007, the initiative has impacted millions of people and communities across the continent of Africa.
Additionally, the “21 Days of Y’ello Care” is a competition amongst MTN operations to secure the highest number of staff involved in volunteerism and initiating projects with remarkable impact.
It also offers MTN staff the opportunity to brighten lives through this volunteer work.
The country with the highest staff participation wins the prize money of $100,000 to be reinvested in community projects.
