Kenya and Ghana are emerging as Africa’s fintech champions. What is allowing them to take the lead in this rapidly expanding market?
Although the ‘Africa Rising’ narrative has received immense criticism from within and outside the continent, efforts being applied by Kenya and Ghana represent a huge leap forward in joining the rest of the world and capitalising on the potential of the digital economy.
The two nations are blessed with innovative talent in the fintech arena that has seen them revolutionise their finance sectors, immensely boosting financial inclusion among rural populations.
A 2020 report by American research firm Boston Consulting Group (BCG) reveals that Kenya and Ghana have the second and third highest mobile payment usage in the world respectively, after China.
The survey, Five Strategies for Mobile-Payment Banking in Africa, estimates that both nations contributed a huge chunk to the value of global mobile financial services transactions in 2020, which it estimated to be between $15 trillion and $20 trillion.
In Kenya, according to the study, transactions via mobile wallets and phones represent 87% of the country’s Gross Domestic Product (GDP), while in Ghana, they account for 82% of GDP.
With their relatively mature mobile payments sectors, Kenya and Ghana account for much of the fintech business in Africa.
But both countries have had to leapfrog huge hurdles over the years to emerge as the best in the fintech sphere in Africa, bypassing a number of regulatory and network bottlenecks that threatened to kill innovations in their infancy.
Mobile banking takes off in Ghana
Although Kenya is the bigger market, the World Bank has recognised Ghana as the fastest-growing mobile money market in Africa in the past five years.
Ghana’s mobile money journey took off amid much celebration in 2009, but optimism waned in the following three years. In 2012, there were only 350,000 Ghanaians actively transacting using their mobile money accounts, and Ghana’s fintech players grew concerned that overall uptake would never reach the levels found in Kenya at the time.
In this general period, the Bank of Ghana’s 2008 Branchless Banking Guidelines were hurting the sub-sector despite the Bank’s promise to boost financial inclusion. The policy restricted digital money issuance and agent recruitment to consortiums of at least three licensed banks.
This resulted in a classic free-rider problem, in which banks were discouraged from making investments that would benefit others in the consortium. It also left little incentive for mobile network operators to make crucial investments in launching new products, or recruit agents that were ultimately the property of the banks.
“There were complaints; there were frictions in the marketplace,” recalls Elly Ohene-Adu, head of banking services and payment systems oversight at the Bank of Ghana at the time.
But after that difficult period, telcos began to invest heavily in creating awareness, educating customers and recruiting agents and merchants, while the government has done much to promote the use of mobile money and reduce the flow of cash.
People in the West African country can now transfer money or make payments wherever they are, in a simple, fast, convenient and more affordable way compared to a decade ago.
According to the Summary of Economic and Financial Data published by the Bank of Ghana in March 2021, the number of active mobile money accounts rose from 14.7m in February 2020 to 17.5m in February 2021, while the number of active agents rose from 235,000 to 465,000.
The total number of mobile money transactions per month rose from 193m in February 2020 to 295m in February 2021, while their total value rose from $5bn per month in February 2020 to $11.5bn per month in February 2021.
Runaway success in Kenya
Kenya, popularly known as ‘Silicon Savannah’ due to its rich innovation culture, can attribute its success in mobile money to telecommunications company Safaricom, which birthed the idea of mobile money.
In the early days of Safaricom’s M-Pesa conception in 2006, there was discomfort among Kenya’s commercial banks that the new mobile money proposal was a threat to the banking industry, but attempts to thwart it were finally trounced on 6 March 2007, when the service was launched.
M-Pesa attracted 1m users in the first nine months, with the number subsequently rising to 4m in 18 months. In 2009, M-Pesa savings accounts were introduced, and within three months 14m accounts were set up.
Perhaps the biggest contribution that the service made was moving financial inclusion to rural Kenya, and providing a model through which financial services could be delivered to the user, rather than their having to visit physical banks.
By 2010 M-Pesa had hit 10m active users and the number has been on the rise, reaching 66m mobile money accounts in January 2021.
Data from the Central Bank of Kenya (CBK) shows that in total, Kenyans moved $50bn through their phones in 2020, driven by relief measures on mobile phone payments to help to curb the spread of Covid-19.
The value of mobile money transactions in Kenya in 2020 marked a 20% rise from $40bn the previous year. This means that an average of $140m was transacted on mobile phones by Kenyans daily between January and December 2020.
Cash handled by mobile agents in January 2021 rose by 59% compared to the corresponding month last year, indicating the increased preference for using cashless platforms to settle transactions since the Covid-19 pandemic hit the country.
CBK data shows mobile payments through the agents were recorded at $5.8bn, a 58.7% increase from the $3.6bn recorded in January 2020.
The increase is also attributed to the growing number of registered mobile money accounts and agents, at 66.59m and 287,410 respectively as at January 2021.
It is such growth and demand that necessitated the launch of M-Pesa Global, an international money transfer service that serves 167 countries as of 2020.
The service allows transfers to and from banks and some 500,000 Western Union agents worldwide. PayPal integration allows customers to deposit funds from M-Pesa to the American payments system, as well as withdraw from PayPal to M-Pesa within seconds.
M-Pesa Global now has over 800,000 users. More than half of the remittances that Kenyans working abroad sent home in 2020 came through the platform.
Over the years, Safaricom has created more products – M-Shwari, a savings and loan facility, and Fuliza, an overdraft service that has seen Kenyans borrow a record $10m daily over the pandemic period.
A growing market
Already, 400m consumers in sub-Saharan Africa use mobile payment banking systems to handle $300bn worth of mobile money transactions, generating $200bn in mobile banking fee charges to customers, but Kenya and Ghana control much of these volumes.
Boston Consulting Group estimates that by 2025, the ultimate size of the market across Africa could be as high as 850m customers, supporting between $2.5 trillion to $3 trillion in transaction volume and $25bn to $30bn in yearly revenue from the financial transactions alone.
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https://african.business/2021/07/finance-services/kenya-and-ghana-lead-fintech-charge-across-africa/
