Accra, Ghana//– Fan Milk PLC, Ghana’s leading dairy and beverage company, says it is poised for robust growth as it marks its 65th anniversary this year.
The Managing Director of Fan Milk PLC, Lionel Parent, disclosed this when the company took its turn at the Facts Behind the Figures event organised by the Ghana Stock Exchange (GSE) in Accra.
He added: “We are focusing on our core products and growing yoghurt. While last year was basically about focusing on three top favourite products- Fanyogo, Fan choco, and Fanice. That was the main focus”.
This year, the journey is still to keep doing that while looking at growing our yoghurt category. So, you can see that for over five years we have not had any adverts. If you go around, you could see that we have billboards. We still want to be top of mind”, Mr Parent said.
He was quick to say that the company is also taking advantage of the digital era to promote its products beyond traditional media.
Mr Parent told shareholders and the investing public that over 80% of the company’s revenue is generated by its vendors on the streets of Accra, Kumasi, and other big cities and small towns across the country.
“It is therefore important that we keep our focus on them. So, in terms of physical availability, we went back to some of the basics. One was about engaging with our agents, which we were not doing for a long time”.
The company also went back to engage its numerous vendors who sell its products daily on the streets. This action, according to him, had led to an improvement in the physical appearance of the street vendors of the company’s products.
“We are engaging them more to make sure that we are on top of this 80% of our business. Again, we keep educating them to enable them to upgrade their carrying patterns. Some have been upgraded to become agents. So, it was a conscious effort by management to upgrade them from being street vendors to become agents”.
Transforming vendors into business owners
The MD at the well-attended event also pledged to continue transforming vendors into business owners.
In his words: “The next phase of Project Sankofa will deepen our focus on the outdoor channel”.
In 2024, the company sponsored 10 street vendors to transition into full-time agents in a strategic move to create sustainable jobs within its value chain.
The initiative is part of the company’s ‘Project Sankofa,’ to reignite the excitement associated with Fan Milk products over the past 64 years.
In addition to this drive for pride, the company has specifically created the “Right to Dream” Award Scheme to reward loyal Street Vendors whose hard work has facilitated placing the company’s brands into the hands of consumers all over Ghana.
This ties in perfectly with the ambition of Fan Milk’s parent company, Danone, notably with its Danone Impact Journey pillar of ‘Thriving with its People & Communities, while equipping and empowering them with skills and capabilities needed for the future.
Financial performance
Touching on the financial performances of the company in the first quarter of 2025 and that of the full year of 2024, Mr Parent hinted that the company recorded a year-on-year (yoy) revenue and net growth of 51%.
He noted that in the year 2024, Fan Milk PLC posted a significant 24% yoy revenue uplift with net profit doubling.
Instructively, Fan Milk Plc, a Danone company, is a renowned manufacturer and distributor of dairy products and beverages in Ghana.
The company says it is committed to providing nutritious and delicious products to its customers while maintaining high standards of quality and sustainability.
