—-As it marks 20th Anniversary
First Atlantic Bank, a leading bank in Ghana has announced plans to expand its operations into the West African sub-region as the bank marks its 20th anniversary.
The move the management of the company says will enable them to serve the about 250 million people market with bespoke banking products and services.
It will also enable the bank which commenced operations in Ghana in November 1995 to bring its world class products and services to the doorsteps of customers in Ghana and beyond.
The Chief Executive Officer and Managing Director of the First Atlantic Bank, Gabriel Edgal, disclosed to African Eye News.com , after the launch of the bank’s 20th anniversary celebrations in Accra over the weekend.
He explained: “Our strategy is to go to West Africa first and then to East Africa”, stressing that the bank is poised to become a global bank some few years’ time.
Mr. Edgal added: “Our aspiration is borne out of a vision to become the bank of choice for transactions, especially within Ghana and the West African Sub-region. This we believe is the start of our journey to becoming a global bank”.
In the bank’s quest to go global, since last year it has embarked on nationwide organic expansion to increase the number of branches in Ghana.
To this end, the bank opened branches in key and strategic locations at Spintex Road, a business hub in the Ledzokuku Krowor Municipal Assembly (LEKMA) of the Greater Accra Region; North Industrial Area, Accra; Abossey Okai, Ghana’s largest auto spare parts business centre in the Accra metropolis; Airport; and a branch inside the Maxmart Shopping Centre at 37, Accra, while, other branches are located in other parts of Ghana.
Launching the anniversary and its logo, Mr Edgal was confident that the Ghanaian economy would rise again despite the current short-term challenges.
He used the occasion to assure customers and prospective ones that they would pursue the agenda of creating a well differentiated brand with bespoke product and service offerings delivered by a knowledgeable and well-motivated staff.
In view of this, Mr Edgal emphasised: “We will continue to upskill our staff to offer the best of service to customers”.
Touching on the activities to mark the anniversary which took off on last Friday to November, this year, he said the bank would undertake a number of activities including donations to the communities in which the bank operates.
In her welcome address, the Board Chairperson of First Atlantic Bank, Mrs. Karen Akiwumi Tanoh, traced the bank’s history dating back in November, 1995, when it first opened its doors to the public as a merchant bank.
“We have collaborated with the government for disbursement of funds to Small and Medium Enterprises (SMEs) in the country”.
Mrs Tanoh indicated that five years into the bank’s operations in the Accra metropolis it extended to Kumasi. In 2012, we received our universal banking licence from the Bank of Ghana, she started.
“We exist to provide our customers with the best of financial solutions. We are not a big bank, nether are we a small bank, but we are customer focused bank. Our ambition to create differential banking products and services is on course”, Mrs Tanoah told the gathering attended by the members of the board, management and staff, and loyal customers of the bank.
Instructively, First Atlantic Bank is a full-scale universal bank with 20 years’ experience in the Ghanaian market. Originally founded as a merchant bank, First Atlantic Bank has won several awards, recognising its excelling leadership in customer care, trade finance and corporate banking.
African Eye News.com
