The Managing Director of Airtel Ghana, Lucy Quist has challenged businesses operating in the country to set up standards of quality to gauge the expectations of their customers.
This, according to her would enable them to provide the right goods and services to meet their customers’ expectations.
Mrs Quist threw the challenge at the ninth edition of Festival of Ideas conference held in Accra.
She was among a host of top Chief Executive Officers (CEOs,) business leaders and professionals who shared their experiences at the conference hosted by human capital development consultancy, Legacy & Legacy firm.
Speaking on the topic ‘Standards and Quality Assurance’, Mrs Quist explained that the various aspects of products and services offered by individuals, businesses and institutions should be constantly monitored and evaluated by preventing defection and adoption of quality control systems.
She encouraged her colleague CEOs and managers of corporate Ghana to see customer feedbacks as an essential element of their operations and factor them into their standard and quality systems.
This has become necessary because of the rapid change in trends and consumer taste, according to her.
Relating her presentation to the theme of the festival, she stated: “In the contemporary business world, integrity is one of the most sought-after qualities not only of individual employees, but of the management and board of the companies. Qualities of integrity such as honesty, strong moral principles and consistency should never be compromised as they are essential to business success.”
Mrs Quist noted that when businesses act with integrity, it affords them the opportunity to display their beliefs about what is right and wrong as ground rules for organizational behaviour and in all decision-making processes which improves the quality of their product offerings.
“It requires us to walk our talk and to make decisions as corporate entities that are consistent with our corporate and ethical values and also meet industry standards, this is a critical cornerstone upon which a business would thrive,” she reiterated.
The Festival of Ideas which is in its 9th year has in the past featured notable personalities like Prof. Pikay Richardson of Manchester Business School, Mrs. Ndidi Nwuneli of LEAP Africa and Prof. Vikram Mansharamani from Harvard University.
African Eye News.com
