Accra Ranks Second Most Attractive Destination For FDI

AccraAccra, the capital of Ghana has been ranked the second most attractive destination for foreign direct investment (FDI) in Africa, according to Pwc, a global lead auditing firm.

In its latest report entitled Into Africa: The Continent’s Cities of Opportunties’ which released at the ongoing Africa CEO Forum in Geneva, Switzerland, it added that apart from the above the city also had a diversity of gross domestic product (GDP).

According to the report, Nairo-Kenya beat all the 20 countries in the report in area of FDI, while Dar es Salaam topped the group in the GDP bracket.

 Accra is a good example of a city that has a good reputation throughout Africa and beyond for the quality of its communications infrastructure, low crime rates and steady democracy, the Pwc’s maiden report cited.

 The report stated: “Most of the African cities with promise can (and will), with a little effort and organisation, climb to join those cities at the top of our overall ranking. Moreover, many of them have already become key regional platforms, such as Dar es Salaam and Douala as centres for telecommunications, Accra and Lagos for culture, and Nairobi for financial services.

 Outside our top five cities, Kigali finishes at the very top for both ease of doing business and health spending; Abidjan ranks number one in both middle-class growth and diversity; Dar es Salaam is first in GDP growth; and Nairobi outscores all African cities in FDI.

 Four of the top five cities in the report are located in North Africa: Cairo, Tunis, Algiers and Casablanca, with the fifth being Johannesburg.

 The preponderance of North African cities at the top is mainly due to how long they have been established. This has given them time to develop infrastructure and a regulatory and legal framework, and to establish a socio-cultural ecosystem.

 Johannesburg is the only exception to this pattern since it was only formed more recently, in 1886 (compared to the other cities it’s ranked highly with), and was developed rapidly for political reasons. Therefore, its infrastructure and services are comparable to those of the more established African cities.

 With 5% growth, dynamic demographics and a growing middle class, Africa is extremely appealing to investors. After undergoing a period of pessimism about the future of Africa with some exaggerated optimism, leaders today share a more realistic view of the economic climate of the continent. This is what PwC calls ‘Afro-realism’.

 The trends identified in the report, with the generally accepted economic data supporting the notion that cities are the world’s ‘engines of growth’, make ‘Into Africa – the continent’s cities of opportunity’ report not only necessary but extremely timely.

 Stanley Subramoney, PwC Head of Strategy for Southern Africa, said at the launch: “We have sought to answer ‘what makes an African city one of opportunity’ by developing a set of questions that investors should ask themselves and themes which city politicians and officials can work on to improve their competitiveness. This report assesses how the cities are performing not only on a regional level but also on an international one, which is hugely important in terms of these cities being able to compete and prosper on both of these stages.”

 PwC studied four indicators: the economy, infrastructure, human capital and population/society (which itself contains 29 variables). From this analysis, two rankings emerged: ‘general’ and ‘opportunities for cities’. “We believe that these cities demonstrate the relative strengths and weaknesses of Africa’s urban future. Our evaluation and re-evaluation of that future is, of course, a continual work in progress,” added Kalane Rampai, PwC Leader for Local Government for Southern Africa.

African Eye News.com

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