Accra, April 30, 2018//-Customers of MTN Ghana turned out in their numbers to watch yet another action packed blockbuster, ‘Avengers: Infinity War’ at the Silverbird Cinema in Accra on Thursday, last week.
They described the experience after the movie directed by two brothers- Anthony and Joe Russo as one of the best movies they ever watched.
The movie written by Christopher Markus and Stephen McFeely, featured an ensemble cast including Robert Downey Jr, Chris Hemsworth, Mark Ruffalo, Chris Evans, Scarlett Johansson, and Benedict Cumberbatch.
A student of the University of Ghana, Maame Abena who could not hide her excitement over the movie, recommended to every Ghanaian to watch the movie.
Another MTN customer, George Boakye, a young businessman told the publication that he had to close his mobile phones and accessories shop at the Central Business District of Accra on time and drove to the venue to watch “the freshest movie in town”.
When asked why he was too curious to watch the movie, he explained that a friend of his living United States had early aroused his interest on the must-watch blockbuster.
“So, like any other MTN customer, I sent a text “movies” to short code 1365 to enable me win ticket to watch movies”, Mr Boakye gladly stated with beaming smiles.
The telecommunications giants partnered with the Silverbird Cinema to premiere the movie which attracted its customers from all social and economic status.
Introduced seven years ago, the MTN Movie Mania is a platform meant basically to offer its subscribers the opportunity to engage its customers for their loyalty.
The Movie Mania comes off three times in a month – twice at the Silverbird Cinema in Accra and once in Kumasi.
The Senior Manager for Consumer Marketing at MTN Ghana, Nana Asantewaa Amegashie said, “The cinema experience creates memorable experiences with the brand that helps us remain connected with our customers.
We started the year with the block buster movie BLACK PANTHER which customers cannot help but talk about till date and we are going to create more excitement with the preview of Avengers in Accra and Kumasi”. It is one of the most exciting and sought after loyalty offers from MTN.”
African Eye Report
