APO , the sole press release wire in Africa and the global leader in media relations relating to Africa, today announced the launch of MENA Wire, the first-of-its-kind press release distribution and monitoring service dedicated to the Middle East and North Africa (MENA).
Founded in 2007, APO has established itself as a leading press release distribution service, distributing press releases on behalf of companies, PR agencies, institutions and organisations, including Facebook, Uber, Samsung, Visa, General Electric (GE), DHL, L’Oréal, Starwood Hotels & Resorts, the Dubai Chamber of Commerce and Industry, PwC, Yahsat, Orange, The Economist Event, the Islamic Development Bank, flydubai, Viber, Novartis, Sanofi, Caterpillar, and MoneyGram.
MENA Wire’s ambition is to become the market leader in press release distribution and monitoring in the MENA region within the next 24 months.
The MENA Wire® distribution network reaches influential print media, broadcasters, websites, blogs and social media in 18 countries, with a potential reach of 250 million people in the Middle East and North Africa.
MENA Wire®’s content is redistributed by several Middle Eastern and international partners, including SyndiGate (the Middle East’s leading content licensing and syndication agency), MENAFN (the Middle East North Africa Financial Network), Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis, Dow Jones Factiva and more.
“The unprecedented success of Africa Wire®, APO’s press release distribution service in Africa has catalysed an increase in client demand for a Middle East service with the same quality and return on investment. At APO we listen to our clients and mould our service according to their needs. If our clients are happy, we are happier. I’m confident that MENA Wire® will become the market leader within the next 24 months”, Nicolas Pompigne-Mognard, APO Founder and CEO said.
African Eye Report
