Accra, Ghana//-Staff volunteers of MTN Ghana today empowered members of the Ghana Hairdressers & Beauticians Association (GHABA) with social media, digital, and customer care skills to enhance their businesses.
The training which formed part of the company’s annual 21 Day Y’ello Care challenge sought to empower the GHABA members in the Greater Accra Region to use social media marketing, financial literacy, and social media platforms such as Facebook, Twitter, LinkedIn as well as other digital tools to promote and grow their businesses online.
Speaking to journalists after the first training session, Education Portfolio Advisor of MTN Ghana, Ebenezer Terkpeh, said: “As part of the 21 Day of Y’ello Care, we are engaging hairdressers and beauticians association in line with the theme of this year’s Y’ello Care event which is -‘Empowering entrepreneurs to unlock growth and job creation for communities’”.
So, we are taking them through social media marketing training, financial literacy, and market some of the products that MTN is offering in tense of enterprise solutions, he added.
Mr Terkpeh appealed to them to take advantage of the opportunity offered by the telecoms giant to enhance their business.
He was quick to add: “We are also imparting our customer experience knowledge on these women who are here for the training to take them through some of the things they can do attract and retain their customers”.
Mr Terkper disclosed that so far 380 members of the GHABA in the Greater Accra Region alone have been empowered during two days of the training session.
In all, the staff volunteers of MTN Ghana are looking at training over 400 GHABA members in the region by the end of Y’ello Care programme, according to him.
Similar training sessions are concurrently taking place across the 16 regions of Ghana. “However, it is taking different form. While we in the Greater Accra Region are training hairdressers and beauticians, other staff volunteers in other regions are training artisans, crafts, and manufacturers such as beekeepers association, among others”, he explained.
Mr Terkpeh noted that members of the disabled community in the country are not left in these training programmes, saying that a special training programme would be organised for them next week.
“We are partnering the Ghana Chamber of Entrepreneurs with Disability to execute the programme. They will be taken them through the same social media marketing and financial literacy training programme”.
Additionally, what we will do for them is that we will visit a factor being operated by a person with disability in Kasoa in the Central Region.
We understand that there are some group of differently abled people who have come together and are operating fruit juice factory in Kasoa. So, we will be visiting them to engage them to know the challenges that they are going through and how they can be supported”, he said.
Mr Terkpeh assured that the various training programmes for the different segments of the Ghanaian society would be continued after the Y’ello Care initiative.
Commenting on the training, the Greater Accra Regional President of the GHABA, Mrs Bernice Asantewaa Asante thanked MTN Ghana for organising the programme for her members.
She said the programme would enable them to market their products and services through the social media platforms to reach thousands of people across the country and beyond.
MTN Y’ello care
Instructively, since 2007 the 21-day long staff volunteerism programme in which employees across MTN’s operations across the world are encouraged to take time off to physically get involved in activities that will uplift the communities they operate in.
It also offers MTN staff the opportunity to brighten lives through this volunteer work.
