The rise of ‘clean beauty’ has seen eco-influencers take Instagram and other social media platforms by storm over the past few years, with honest reviews and recommendations on upcoming beauty trends.
As part of their Ethical Beauty Brands report, the energy team at Uswitch wanted to see what some of the biggest beauty influencers were earning, based on their Youtube, TikTok and Instagram posts.
So which influencers were raking in the most? Uswitch found out.
Table 1: Ethical Beauty Influencers
|
Rank |
Influencer @ |
Combined Followers |
Combined Engagement |
Combined Earnings Per Post (£) |
|
1 |
isabella_fiori |
2,990,800 |
7.74% |
£3,425.83 |
|
2 |
kristenxleanne |
1,454,339 |
3.74% |
£3,122.95 |
|
3 |
zannavandijk |
506,300 |
2.48% |
£1,483.92 |
|
4 |
stephelswood |
307,515 |
1.24% |
£976.92 |
|
5 |
maximilianehansen |
259,219 |
6.33% |
£626.68 |
|
6 |
shelbizleee |
542,524 |
10.19% |
£610.90 |
|
7 |
Melissa Merk |
580,814 |
7.01% |
£608.33 |
|
8 |
hannahhagler |
100,603 |
13.55% |
£425.68 |
|
9 |
sarahhawkinson |
541,200 |
14.36% |
£406.04 |
|
10 |
_jademadden |
204,647 |
3.29% |
£332.43 |
|
11 |
urbanwit |
176,537 |
1.53% |
£330.60 |
|
12 |
jasminerose |
116,213 |
19.75% |
£229.28 |
|
13 |
veganbeautygirl |
74,963 |
2.51% |
£210.17 |
|
14 |
veganbeautyaddict |
39,580 |
9.73% |
£201.37 |
Source: Uswitch.com
Taking the top spot with the highest amount of combined earnings and followers was Isabella Flori. A single sponsored post or mention across all three platforms would make her an estimated £3,456.
Isabella, who has over 2 million combined followers on her platforms, sees her largest earnings come from Instagram, at an estimated £2,169 per post. Most influencers saw better earning potential from Instagram than TikTok, as engagement for posts was higher.
Coming second on the list with a combined estimated earning of £3,122 per post was Kristen Leanne. To see what she posts on a regular basis for all things eco-beauty, follow her Youtube or Instagram account, which have both managed to accumulate over 600,000 followers each.
Completing the top three was Zanna Van Dijk who has a combined following of 506,300 followers, which earns her an estimated £1,483 when posting across all three platforms.
https://www.uswitch.com/gas-
