Japan Motors Trading Company Limited, the leading automobile company in Ghana and beyond and its partner Nissan Group of Africa yesterday deepened their position in the country’s auto industry by introducing another unique brand known as “ Nissan Altima” onto the Ghanaian market.
The new Nissan Altima 2016 model, according to officials of the two auto companies replaced the current Teana model.
The new Nissan Altima entered the local market fresh from its global redesign, which includes a new and dramatic exterior design, more and improved luxury features and a significant mechanical upgrade of the steering and suspension system.
At a media launch in Accra, the Managing Director of Japan Motors, Salem Kalmoni lauded the fruitful partnership between his company and the Nissan Africa which led to the introduction of the latest sleek car and others.
On his part, the Managing Director of Marketing, Sales and Aftersales at Nissan Sub-Saharan Africa, Xavier Gobille said: “The Nissan brand has again been recognized as one of the world’s top brands”.
According to him, Nissan’s aim is to become among the top three brands in Africa. “Nissan brand has been leading in Ghana throughout 2016. We would like to commend our very committed partners in putting Nissan excellence at the forefront”, Mr Gobilee stated.
Touching on the newly launched vehicle, he noted that the new Altima added to their passenger lineup in Ghana, stressing: “It is a comfortable and fuel efficient car with good road holding”.
Mr Gobille was confident that the vehicle would add new customers into the Nissan brand and support the company’s strategy to continue to grow in the passenger vehicles segment.
Reviewing the car, the General Manager for Japan Motors West Africa, Imad Antoine Ghorayeb added that the new Nissan Altima features boomerang-shaped headlights, new front and rear bumpers and sculpted fenders is best for the market.
“It is fitted with 17” alloy wheels, which perfectly complement the model’s dynamic stance and powerful range of engines. This is also reflected in the sloping roofline, sleek rear tail lights and chrome detailing in the door handles, window trim, door sills and grille”.
All Altima models feature automatic headlights and electrically operated side mirrors with integrated turn signals. SL derivatives also offer full LED-headlights, front fog lights and automatic headlamp leveling as standard equipment, he told journalists and some key Japan Motors’ customers at the launch.
Mr Ghorayeb indicated that the interior design also comes with an intelligent fitted remote key and an illuminated push-button engine starter with SL models allowing the driver to control the power windows with the remote key.
It also features a leather-clad steering wheel that is adjustable for height and reach and which is heated in SL derivatives. Several vehicle functions can be controlled from the buttons on the steering wheel, and the addition of Bluetooth smartphone connectivity allows for hands-free operation of a mobile phone. Air conditioning and cruise control are standard across the range.
The Altima features a new front seat design that was scientifically researched to provide better support for the driver and front passenger, while also providing better blood flow and more comfort on long drives. The seats have proven highly successful and are called Zero Gravity front seats, for their high comfort levels.
To assure ones safety, all versions of the Altima feature front, front side and curtain airbags as well as anti-lock braking (ABS), electronic brakeforce distribution (EBD) and vehicle dynamic control (VDC) as standard. The Altima is further fitted with an active understeer control system that electronically manages the ventilated disc brakes to control in-corner understeer and ensure that the Altima tracks true to its intended line, even at high speeds.
The new sleek Altima car in eight different colours is currently available for purchase at Japan Motors headquarters in Accra and other branch offices in Kumasi, Takoradi and Tamale.
Meanwhile, the two auto companies donated a Nissan pickup to World Vision International to enhance the work of the child-centred NGO.
African Eye Report