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Empowering Economic Growth: The MultiChoice Talent Factory’s Role in Building Careers and Boosting Africa’s Film Industry

Behind the scenes of making of movie and TV commercial. Film Crew .B-roll. Camera of movie and video production and crew team in studio and set. Black and white.

This year’s intake of students at the MultiChoice Talent Factory (MTF) Academies in Lagos, Nairobi, and Lusaka is already deep into their academic year, representing the latest cohort of aspiring filmmakers to pass through Africa’s premier film and TV academy.

Their curriculum features theoretical studies and remote learning, as well as hands-on practical training in production techniques such as videography, editing, sound design, screenwriting, production and directing.

This comprehensive approach ensures graduates are job-ready, capable of entering the workforce or starting their own ventures, which in turn contributes to the growth of Africa’s expanding film sector.

Through its initiative to produce skilled professionals capable of creating content that resonates with local and regional audiences, MTF helps boost revenue streams for broadcasters, streaming platforms, and independent producers while also reducing reliance on imported entertainment.

Sustaining Economic Value

MTF Academies have proven their economic worth by training the next generation of film professionals who drive industry innovation and entrepreneurship. MTF alumni frequently excel at film festivals, with their work featured on MultiChoice platforms, generating income for creators and platforms alike.

This success translates into broader economic benefits, such as increased employment in film crews, support for local vendors during production, and the establishment of small businesses in post-production and distribution.

West Africa Alumni, for instance, have created films like Grown, directed by Empress Blessing Allen and Ola Jegede, and Her Dark Past, directed by Oluwatobi Deborah Ahmed and Samuel Oluwasegun Ogundeyi have aired on Africa Magic, drawing audiences and ad revenue while providing paid opportunities for cast and crew.

Most recently, writer MTF alumnus Gabriel Odigiri has gone on to work on Omera and Wings for Africa Magic and Showmax. Assistant director, production manager and producer Omoteniola Oyelumade has worked on Leaked, Irora, Guess Who and Dear Future Me for platforms like Africa Magic and Showmax.

Meanwhile, in Southern Africa, MTF graduates have gone on to find success on tier-one productions on national channels. These have included alumni such as writer/director/producer Muchemwa Sinkala, production designer Beatus Ble Msamange and editor Chisomo Kawaga.

In East Africa, Full Time Husband, directed by Habtamu S Mekonen and Juif Joseph, and Somewhere in Kole, directed by Lynn Gitau and Edgar Hudson were showcased on Maisha Magic Plus and Maisha Magic East.

AMVCA-nominated works like Mvamizi, produced by MTF alumni Wilson Nkya and Philipo Ngonyani, and Frida, produced by Nkya and Jane Moshi, in categories such as Best Indigenous Language: Swahili and Best Movie East Africa, further illustrate how MTF fosters content that resonates culturally and economically.

The quality of work produced by MTF alumni not only speaks to the level of skill the programme cultivates, but also to how it promotes authentic local storytelling. Such stories bring the work to life, resonating deeply with audiences because they reflect the lived experiences, traditions, and aspirations of African communities.

MultiChoice recognises this talent and cultural relevance. By commissioning alumni works on platforms like DStv and Showmax, it invests in local talent and aligns with what audiences want to see.

 The Future of African Film

Films featuring MTF alumni from Ghana, Ethiopia, Tanzania, Uganda, and Kenya have won prestigious awards, such as Egna‘s Best International Award at the Kalasha International Film Festival in Nairobi and Wavamizi‘s Chairman’s Award at the Zanzibar International Film Festival. These accolades open doors to grants, sponsorships, and global distribution deals, amplifying economic returns.

Across the continent, MTF graduates thrive as directors, producers, sound designers, camera operators, art directors, and editors on major productions. Many become entrepreneurs, founding production companies, sound studios, and film-services businesses that create additional jobs and stimulate local supply chains—from equipment rentals to catering during shoots.

The MTF programme continues to nurture talent, amplify authentic African voices and promote the production of hyperlocal content that resonates with audiences. It cements its role as a cornerstone of economic and cultural empowerment, ensuring the continent’s film industry thrives for generations to come and people see themselves and their cultures reflected on screen.

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