On the occasion of Commonwealth Day, the Commonwealth Games Federation (CGF) is changing its public brand name to Commonwealth Sport.
This brand development signifies the organisation’s transition from a ‘Sports Federation’ to a ‘Sports Movement’.
Commonwealth Sport CEO Katie Sadleir said, “The brand name Commonwealth Sport demonstrates a stronger, more unified purpose that resonates with our audience on a deeper level.
“It will help us more clearly communicate our role of not only delivering the powerful platform of the Commonwealth Games – which allows us to share success and transform inspiration into impact – but also championing the exceptional work that goes on across our 74 nations and territories every day.
“We bring people together through the power of sport, reaching out across gender, disability, culture, and age and background, sharing skills and support, raising awareness and opening pathways for more to succeed in sport.
“This transformation enables greater collaboration, more impactful messaging, and an amplified sense of belonging for those who align with our cause.”
Note: the Commonwealth Sport office and administration emails are changing at this time. The media enquiries address will change to media@commonwealthsport.com. The old email format will still work for a short period.
The ‘Commonwealth Games Federation’ will be retained as the name of the legal entity only.
The Commonwealth Sport logo (that can be seen in this message) with its iconic celebration mark has been in use for some time. The celebration mark captures the triumphant gestures of victorious athletes, speaking of the passion and dedication that drive the Movement.
The three coloured V shapes suggest how the Commonwealth continents, and the rich diversity of their cultures, come together through the spirit of sport. The V shapes stem from three points, deliberately reflecting the three values of the Commonwealth Sport Movement – Humanity, Equality, and Destiny. Six arms rise from these foundation points, in recognition of the Commonwealth regions of Africa, Asia, the Americas, the Caribbean, Europe, and Oceania.
The Glasgow 2026 Commonwealth Games is the first edition of the Games to incorporate this logo into the event mark.
Underpinning the name change, Commonwealth Sport’s new brand campaign, ‘More in common’, launches today to lead the Movement’s overall messaging, illustrating ‘who we are and what we stand for’, demonstrating the Movement’s common purpose and common ground, and bringing to life the Commonwealth Sport strategic vision, ‘our Commonwealth, united through sport.’