Why Certificates Have No Value Anymore

US Students

May 1, 2019//-Many people who learn from online courses, look to get a certificate. But the certificate has no value. 

Because people do not hire you for what you know. People hire you for what you can do. So how do you show them what you can do? You do it. For example, you are going for an interview for a digital marketing position.
Don’t show them the certificates you have.Show them what you have done. If you start a blog of your own, and do digital marketing on it, then your blog is your project. Your blog is better than a certificate.
Buy a domain name, buy web hosting, install WordPress content management system… you will have proven that you know how to create websites.
Write an article, and publish it on the blog. You will have proven that you have content writing skills.
Get the blog indexed on the search engines, and get some traffic from Google Search. You will have proven that you know SEO editorial process.
Start a Facebook page and Twitter handle. Get some followers. Share your blog articles on social media. Get some traffic. You will have proven that you know social media marketing.
Sign up for Google analytics account. Install the code on your blog. Track the traffic that you get to your blog. You will have proven that you know web analytics.
Sign up for a free mailchimp account. And a free Sumo account. Add a subscriber box on your blog and start collecting email subscribers. Send out some emails to your subscribers. You will have proven that you know email marketing.
All the modules of digital marketing – you can practice and learn with a blog. And once you work on your blog and grow it, you will have a proven project that shows what you can do, not just what you know.
Your boss doesn’t care about what you know. He cares about what you can do. And when you go for an interview, you can prove to them what you can do, by showing your blog.
Your boss can search on wikipedia, if he wants to know something. You don’t get hired for what you know. The knowledge is useless without execution capability. Certificates from courses show that you know something, but the reality is that, no one cares what you know. People care about what you can do.
So if you want to get a good digital marketing job, show people what you can do. Show them your blog.
Now if you want to learn how to start and grow a blog, you should check out my100-day blogging course where I teach you step by step for 100 days on how to start and grow a blog.
More than 3500 students have joined the 100-day blogging course since its launch and many people have got digital marketing jobs through their blog.
Even if you don’t buy my course, you can still search for video tutorials on YouTube and setup your own blog.
I got my first job in 2012 for 11 Lakhs CTC because I was able to show them my capabilities of executing digital marketing through my motorcycle blog. They were instantly convinced that I know what I am talking about. And they hired me.
So what do you think?
Do you still think certificates are important?
Reply to this email and let me know.
By Deepak Kanakaraju
(DigitalDeepak.com)

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